Best Western® Hotels & Resorts Goes “Behind The Brands” With A Closer Look At BW Signature Collection® By Best Western

Today’s Best Western Includes BW Signature Collection by Best Western, A Soft Brand That Pairs Comfort and Convenience with Local Personality; First International Location Now Open in Switzerland

With its fall 2017 debut, BW Signature Collection by Best Western was the newest addition to the rapidly growing Best Western Hotels & Resorts brand portfolio. Today, the soft brand is on the move, with the arrival of its first international location in Lake Lucerne, Switzerland.  As part of the “Today’s Best Western” campaign, which launched earlier this year, the company is this month going “Behind the Brands” with a closer look at BW Signature Collection by Best Western.

“With the debut of our BW Signature Collection by Best Western late last year, we rounded out our soft brand offerings in every segment, underscoring our commitment to giving hoteliers a variety of flexible options as they look to gain access to Best Western’s powerful brand resources,” said Ron Pohl, Senior Vice President and COO of Best Western Hotels & Resorts.

“Our soft brands, and BW Signature Collection by Best Western in particular, give independent hoteliers the opportunity to maintain their individual personality, offering unique, locally-inspired accommodations to their guests, while tapping into our robust back-end support, award-winning Best Western Rewards loyalty program and global distribution,” Pohl continued.

BW Signature Collection by Best Western fills the void for upper midscale space hoteliers who wish to maintain freedom from the sometimes restrictive, and expensive to implement, brand standards common in the industry. This collection of carefully selected hotels is designed as a competitive, stand-out offering for both primary and secondary markets.

BW Signature Collection by Best Western hotels provide guests with comfortable, convenient and rewarding stays, with value-packed perks and first-rate amenities that Best Western is known for including:

  • First-class services and amenities;
  • Fast, free wireless internet;
  • The brand’s award-winning “Build Your Own Breakfast” program with hot, healthy, customizable options available complimentary at most locations;
  • And outstanding guest satisfaction ratings, with minimum TripAdvisor® scores of 4 and AAA® or CAA® hotel ratings of 3 diamonds or above.

With Killington Mountain Lodge in Killington, Vermont; Brooklyn Way Hotel in Brooklyn, New York; and several international locations including – Gasthaus zur Waldegg near majestic Lake Lucerne, Switzerland – BW Signature Collection by Best Western is quickly gaining momentum. In addition to its properties in North America and Switzerland, the brand has already opened three properties in Italy, one in Peru, and one in Ecuador, with more in the pipeline. As more hotels join Best Western’s newest soft brand, owners will enjoy a rapid ramp-up with fast access to the brand’s leading global reservation and revenue management systems, sales and marketing support, and award-winning Best Western Rewards® (BWR®) loyalty program with more than 32 million members.

BWR is making travel to BW Signature Collection by Best Western properties even more rewarding this summer, as members can Go.Get.Rewarded® with a $20 Best Western Travel Card® on their first stay completed between May 21 and September 3, 2018. With the richest promotions in the industry and points that never expire, BWR offers real value as the world’s premier hotel loyalty program.

For more information on Best Western Hotels & Resorts, please visit or

For more information about the “Today’s Best Western” campaign, please visit

Leave a Reply

Your email address will not be published. Required fields are marked *