CHRISTMAS DECORATION FIRM RECEIVES EXPORT BOOST
THANKS TO NEW GRINCH MOVIE
The Christmas Decorators, a company specialising in Christmas display design and installation, is set to expand its business to the US after winning a deal to build bespoke trees for the promotion of the new Grinch movie, thanks to support from the Department for International Trade (DIT).
The Liverpool-headquartered firm has built a reputation by transforming shopping centres, town centres, retailers and hospitality businesses with seasonal displays. It has worked on locations from Harrods and The Ritz in London to Asda supermarkets and O2 phone stores. It also has taken private commissions from celebrities such as Sharon and Ozzy Osbourne, Jonathan Ross and over 100 premiership footballers.
It has now been commissioned by Universal Pictures to build 20 Dr Seuss-inspired 20ft tall trees. These will be installed around the world to launch the new animated Grinch film, which sees Benedict Cumberbatch voice the grumpy green cartoon character.
The firm is flying the trees to locations including the US, Japan, South Korea, France and Germany after winning the order on a recent trip to the US, which was supported by DIT.
The business hopes the deal will lead to rapid expansion in the US with potential to see the business more than double in size.
Since it was founded in 2006, the firm has built up a network of 41 UK franchisees and it plans to follow a similar growth strategy in the US.
International Trade Secretary Dr Liam Fox MP said:
“The US market has huge potential for The Christmas Decorators and I am pleased that my international economic department’s advice and support could be part of a truly transformational move for the business.
“DIT is helping companies like Nick’s win new contacts, leading to some lucrative opportunities overseas. This includes connecting UK sellers with buyers around the world and leading trade missions.
“I’d urge any business with international ambitions to get in touch and see how DIT can help them too. Whether it’s finding buyers or discussing the logistics and customs arrangements when exporting, my team is here to help.”
Nick Bolton, Head of Operations, The Christmas Decorators, said:
“I believe we could build a network of up to 400 franchises across the US, which could generate $100m in sales and $10m in profits.
“The United States is our most attractive opportunity for growth because of the sheer scale of the market, plus the fact that we understand the culture and there is no language barrier.
“DIT provided us with the advice and financial support to go on the research trip to US in July. During the visit I met with Universal Studios, along with franchise lawyers and celebrity agents, to discuss expansion plans.
“I’d encourage any business considering exporting to get in touch with DIT to understand what’s involved. If we can do it, so can other businesses.”
The company is planning another US trip to further its expansion plans and hopes the high-profile projects it has completed in the UK, and now around the world, will support its US ambitions.
Companies looking to export should visit great.gov.uk.